The Secret Science of Liking: Unveiling Persuasion Tactics

Ben Kinney, Chad Hyams, and Bob Stewart dive into the art of persuasion with a focus on the power of liking. Discussing principles from Robert Cialdini's "Psychology of Persuasion," they explore how mutual goals, commonalities, and genuine compliments can enhance relationships in sales and leadership. The hosts offer practical strategies such as the FORD method for rapport-building and the impact of cooperation and appearance. Discover how small gestures can influence interactions and why understanding these dynamics is crucial for personal and professional success. ---------- Connect with the hosts: •    Ben Kinney: https://www.BenKinney.com/ •    Bob Stewart: https://www.linkedin.com/in/activebob •    Chad Hyams: https://ChadHyams.com/ •    Book one of our co-hosts for your next event: https://WinMakeGive.com/speakers/ More ways to connect: •    Join our Facebook group at www.facebook.com/groups/winmakegive •     Sign up for our weekly newsletter: https://WinMakeGive.com/sign-up •     Explore the Win Make Give Podcast Network: https://WinMakeGive.com/ Part of the Win Make Give Podcast Network