The SCARIEST Part of Marketing 👻 ft. Kathy Guzmán Galloway | Hard Corps Marketing Show | Ep. # 383

Have you ever needed to navigate the haunting challenges of audience targeting and brand positioning? 👻 This week, I had a frightening conversation with Kathy Guzmán Galloway about some eerie subjects: identifying the right audience, the risks of broad targeting, and effective brand positioning. Tune in to the latest episode of the Hard Corps Marketing Show for insights that will keep your marketing strategy from going bump in the night!  Kathy is the CEO and Head Wizard at The Clarity Wizard, bringing over 20 years of CPG expertise to the table. ✨ With experience across more than 30 product categories, she’s a master in Brand Positioning, Brand Purpose, and Innovation. Join us to explore her magical insights this Halloween season! 🎃 Connect with Kathy:LinkedIn: https://www.linkedin.com/in/kathygalloway/ Website: https://www.theclaritywizard.com/ Instagram: https://www.instagram.com/yes_kg_is_me/  Shoutouts:Balloon Water: https://balloonwater.com/ Dr. Bonnie Wilder: https://www.runningtheextramiles.com/about Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/