The Hard Corps Marketing Show

In this episode, Julie Geller, Principal Research Director at Info-Tech Research Group and Principal at Geller Strategic, joins the show to discuss B2B marketing strategies. Julie shares her extensive experience in ABM, GTM, and customer insights. They delve into the integration of PLG and ABM motions, the importance o

Our special guest today is Amy Winner, Co-Founder and Head Of Strategy & Development at Wheels Up Collective. In this episode, she busts the myth that leads can magically appear in a marketing funnel without substantial effort. Amy stresses the crucial aspects of nurturing, educating, and establishing realistic client

Today’s guest is a marketing and content leader. They use content marketing to tell stories and grab the audience's attention. Introducing Mike Goldberg, the Director of Content Strategy at Freshworks. Mike joins Casey today to discuss the focus on human-to-human connection in content creation and the need for content

Today’s guest is a marketing leader and thought leader. They help tech companies bring their people together through events, training, community groups, and self-serve resources. Introducing Andy Claremont, Leading Community & Ecosystem at Glide. Andy joins Casey to discuss community management, relational engagements,

Today’s guest is a serial entrepreneur. He is a social media thought leader and an industry leader. Introducing Emeric Ernoult, the Founder & CEO of Agorapulse and host of the Social ROI Hotseat Podcast. Emeric delves into how marketers should focus more on measurable metrics rather than being caught up in vanity metri

Today’s guest is a marketing expert and CMO mentor. Introducing Grant Johnson, the Chief Marketing Officer at Billtrust, and Co-President at CMO Collaborative. Grant joins Casey today to discuss marketing strategies and tactics. Grant shares his extensive experience in the marketing field, from holding executive market