
The Hard Corps Marketing Show
Welcome to The Hard Corps Marketing Show with Casey Cheshire, where he fuses decades of marketing expertise with the strategic prowess of a United States Marine Corps Veteran. Join our dynamic conversations with the smartest and most badass marketers out there.
Show episodes

Start Building Connections, NOT Just Campaigns ft Karen Sung | Hard Corps Marketing Show | Ep 437
What does it take to create a marketing strategy that drives demand and empowers your channel partners? In this episode of The Hard Corps Marketing Show, I sat down with Karen Sung, Chief Marketing Officer at Cyber Defense Group. Karen shares how smart marketers divide their focus between direct customer outreach and e

How Boring Brands are WINNING the Internet ft Dan Salkey | Hard Corps Marketing Show | Ep 436
Can “boring” brands unlock growth through entertainment-first marketing? In this episode of The Hard Corps Marketing Show, I sat down with Dan Salkey, Co-founder and Strategy Partner of Small World. Dan explores how brands can unlock growth by prioritizing entertainment in their marketing strategies, challenging the id

Why the Best Copy is NEVER About the Words ft Eden Bidani | Hard Corps Marketing Show | Ep 435
How can authentic customer understanding transform your marketing strategy? In this episode of The Hard Corps Marketing Show, I sat down with Eden Bidani, Head of Strategy and Copy at CAPE.Agency. She shares her expertise on crafting ethical, effective messaging that truly resonates with customers and drives meaningful

Smart Content Starts with Grice’s Maxims ft Marli Mesibov | Hard Corps Marketing Show | Ep 434
How can Grice’s Maxims strengthen your content strategy? In this episode of The Hard Corps Marketing Show, I sat down with Marli Mesibov, Head of Product Content at Verily. Marli brings her expertise in content strategy, AI, and communication, sharing key strategies for improving how leaders and teams communicate and c

Your Brand Message Has an EXPIRATION Date ft Abdul Rastagar | Hard Corps Marketing Show | Ep 433
How often should you be updating your messaging to stay ahead? In this episode of The Hard Corps Marketing Show, I sat down with Abdul Rastagar, Founder and Marketing & GTM Advisor at Sirona Marketing. Abdul brings a sharp perspective on strategic messaging, the evolving role of AI in marketing, and the importance of r

BREAKING UP with Transactional Marketing ft Michelle Hsiao | Hard Corps Marketing Show | Ep 432
How can relationship-based marketing drive deeper customer engagement and long-term growth? In this episode of The Hard Corps Marketing Show, I sat down with Michelle Hsiao, CEO and Founder of Revenue Growth Advisors. Michelle brings her expertise in customer-centric marketing strategies, emphasizing the value of meani