The Hard Corps Marketing Show

Are You Building Your Strategy or Just Chasing Tactics? In this episode of The Hard Corps Marketing Show, I sat down with Mark Osborne, Founder of Modern Revenue Strategies. Mark brings clarity and focus to the world of B2B marketing, calling for a return to fundamentals and a shift away from the chaotic chase for the

How can feedback loops become your most powerful marketing advantage? In this episode of The Hard Corps Marketing Show, I sat down with Sophie Buonassisi, VP of Marketing at GTMfund. Sophie brings a fresh and strategic perspective on modern marketing, sharing insights into how sophisticated teams are moving beyond line

How can human-centered marketing and smarter tech choices future-proof your team? In this episode of The Hard Corps Marketing Show, I sat down with Jasmine Martirossian, Chief Strategy and Marketing Officer at Strategy Ark. Jasmine brings a bold, people-first perspective to marketing leadership, challenging outdated ta

How can you balance brand awareness with measurable results in your marketing strategy? In this episode of The Hard Corps Marketing Show, I sat down with Christine Royston, Chief Marketing Officer at Wrike. Christine brings her deep expertise in navigating the complexities of brand awareness and attribution, discussing

How can empathy, curiosity, and belief transform your sales strategy in the age of AI? In this episode of The Hard Corps Marketing Show, I sat down with John Barrows, CEO of JB Sales. John shares his powerful perspective on what today’s sales professionals need most, and why genuine belief in your product is the most u

How can a buyer-centric approach transform your marketing strategy? In this episode of The Hard Corps Marketing Show, I sat down with Scott Vaughan, Chief Market Officer at Vaughan Go-to-Market Advisory, to dive into the shift from traditional sales enablement to modern buyer enablement. We explored what it really mean