The Hard Corps Marketing Show
Welcome to The Hard Corps Marketing Show with Casey Cheshire, where he fuses decades of marketing expertise with the strategic prowess of a United States Marine Corps Veteran. Join our dynamic conversations with the smartest and most badass marketers out there.
Show episodes
The Wizard of Customer Insights ft Carlos Hidalgo | Hard Corps Marketing Show | Ep 407
How can understanding customer insights and marketing fundamentals drive business success? In this episode of The Hard Corps Marketing Show, I sat down with Co-Founder & CEO of Digital Exhaust, Carlos Hidalgo, a seasoned marketing leader with decades of experience. Carlos brings his expertise in focusing on customer in
Are You a Marketer with Shiny Object Syndrome? ft Agatha Asch | Hard Corps Marketing Show | Ep 406
How can integrating brand and demand marketing lead to sustainable growth? In this episode of The Hard Corps Marketing Show, I sat down with Agatha Asch, Vice President of Marketing at ABC Fitness and a seasoned marketing leader. Agatha shares her insights on the importance of integrating brand and demand marketing, st
Satellites Can’t Launch Without Marketing ft Andrew Greenhalgh | Hard Corps Marketing Show | Ep 405
How can marketing transform high-tech industries and bridge the gap between engineering and sales? In this episode of The Hard Corps Marketing Show, I sat down with Andrew Greenhalgh, the Head of Marketing at Surrey Satellite, to explore how marketing plays a vital role in high-tech industries, particularly in space sa
The Balancing Act of Strategic Sales Hiring ft JP Rinylo | Hard Corps Marketing Show | Ep 404
Why might hiring junior sales reps be the best first step for scaling your business? In this episode of The Hard Corps Marketing Show, Casey reconnects with JP Rinylo, Founder & Principal Consultant at Starting Point Associates. They explore why hiring junior sales reps instead of senior VPs may be the key to successfu
Are You Adding VALUE For Your Customers? ft Wendy Lieber | Hard Corps Marketing Show | Ep 403
How can building genuine customer relationships improve your marketing strategy? In this episode of The Hard Corps Marketing Show, I sat down with Wendy Lieber, CEO & Co-Founder of Content Bacon. Wendy brings her expertise in helping businesses shift from focusing solely on lead generation to fostering deeper, more mea
Are You Measuring Marketing Success All WRONG? ft Janelle Amos | Hard Corps Marketing Show | Ep 402
How can shifting your marketing focus from MQLs to revenue-driven KPIs transform your business? In this episode of The Hard Corps Marketing Show, I sat down with Janelle Amos, a seasoned marketing leader, entrepreneur, and Founder & Chief Strategist of Elevate Growth. Janelle brings her extensive expertise to the table
