Tiffani Bova | Why We Need More Women in Sales

Sales is a huge industry and it’s big enough for both men and women. However, the number shows that there are few women in this career. In this episode, we will talk about the reasons why we need more women in sales.  Women in Sales Women are the best in sales.  There are very few women in sales then and the number hasn’t improved much over the years.  As a woman or a salesperson in general, you need to think of what you’re selling and how your buyers are.  There are many categories where women are the primary decision-maker and buyers.  Companies should see the need to have a salesforce to represent who the buyers are and 50% of the buyers are women.  This is especially true for categories where products are more female-oriented.  Having more women in sales also promotes diversity of thoughts, thinking styles, and perspectives.  For the last 25 years, there have been more women in sales. There are also industries where women are the dominant sellers.  In most times, it’s up to the manager if they give women the opportunities to be out there and represent the product.  The truth is, it’s not just about having more women in sales. It’s more about the broad scope of diversity. That includes gender and race.  What you need to be in sales Sales is not just about having graduated college. Sales is about understanding relationships. You don’t need to graduate with triple masters to be equipped with soft skills.  You can be a great salesperson even when you didn’t have an MBA.  Tiffanni stumbled into selling by accident. Her mother didn’t have the most positive response the first time she told her that she wanted to get into sales. It was later on that her mother realized that everything worked out for her in the end.  There is a gap between men’s and women’s pay. There’s also a gap of pay between language and race. If you are a manager, you need to line up your team and see if there is a gap and how much the gap is. It’s time to shore it up and decrease if not totally eradicate the gap.  Tiffanni was courageous and she followed what she believed in even when she had to give up a current position to be able to move further in her career.  She kept stretching herself and kept learning more. Most importantly, she took the responsibility for her decisions.  She’s now in a different part of her career. Instead of keeping moving forward, she’s now in the contribution mode. She helps others by sharing her journey.  For beginners, it’s imperative that you understand the process, know yourself and the things you’re good at and use these things to your advantage.  “Why We Need More Women in Sales” episode resources Connect with Tiffanni Bova via LinkedIn, Facebook, and Twitter. You can also read her book, Growth IQ, and follow her podcast called, What’s Next with Tiffanni Bova.  Speak with Donald directly for more sales talks. Reach him via these channels: LinkedIn, Instagram, Twitter, and Facebook about any sales concerns.  This episode is brought to you in part by Skipio.  Are you sick of crickets? The pain of sales reps continually reaching out with phone calls and emails and not receiving a response is real.  85% of people prefer text over email and phone calls because they want to engage in a conversation. All