Use proactive public relations and strategic social media to increase visibility with Allie Martin

Proactive public relations and strategic social media can help you increase visibility, which will help attract more ideal clients. Many entrepreneurs want to increase visibility because they struggle with being found online by their ideal clients. Fear is often the leading culprit holding people back from being forward-facing in their business. However, being visible, which is very specific to individuals, can make a significant difference in the level and rate at which you attract your soulmate clients. Think of it like a magnet. Your energy is going to attract the energy of the person who needs your help. But only if you are visible for them to find you. Entrepreneurs often attract people that are not a good fit, not their soulmate clients. Because they want to achieve success, they take on clients even though they are not ideal. The result is that they become frustrated. This happens because people aren't visible in a way that attracts their soulmate clients. Think of it like a magnet. Your energy attracts someone with a need, the other side of the magnet. When you are present as your authentic self and are visible to your potential clients, you will attract them. Parasocial relationships It is a scientific fact that when we show up with our face, we are able to build trust with the customers we want to work with. Parasocial relationships are when a person, a media user, engages with a media persona. This can happen with influencers, media personnel, celebrities, and even entrepreneurs. Learn more about how visibility influences parasocial relationships here. When we show our face online and explain what we do and talk about the problem we solve, our ideal customers who have the need we can solve, begin to trust us. An instant connection can be formed. Similarly, you can think of this as a trust-building exercise. Instead of shying away from your story share your failures to increase visibility Most female entrepreneurs shy away from sharing their failures. However, like Kendra Scott telling her story of the failed hat boutique, and then making jewelry in her spare bedroom, she has authentically connected with her clients. Failures are part of the journey and the story that can connect you with your ideal clients. Sharing the big picture, and the story of a very personal event builds trust. It helps people get to know you, like you, and trust you. Therefore, showing up on camera and being visible builds the final step of trust. People buy people not products and services. Strategies to increase visibility Proactive public relations (PR) is you going out and seeking PR opportunities instead of depending on opportunities coming to you, for example, HARO (help a reporter out). Using HARO is more of a reactive PR strategy. When it comes to proactive PR, it is about pitching yourself to the dream media outlets and sharing your authentic story. It also comes down to remembering that it's not about you. Yes, you should be true to yourself and tell your authentic story, but it isn't about you, it is about what the media outlets can gain by having you on their show or in their publication. What can you offer the media outlet that will bring their audiences in and cause them to appreciate the media outlet more? Media outlets want to gain and retain audiences. Anytime media outlets can respond to the cravings of their audiences, they are happy. When you provide them with exactly what their audience will learn from you, and you provide the answer that the media outlet wants to provide for their audience they will want to interview you. How can your story serve someone else? The answer is how you will build that connection with a media outlet. Read the full show notes and access links.   Learn more about incorporating PR and social media into your brand marketing strategy by downloading the Purpose to Results™ Method eBook.