The Rise of AI Referrals and What It Means for Your SEO

Website traffic from AI tools like ChatGPT and Perplexity is rising quickly, with referrals up more than 350% year-over-year. In this episode of Get Digital Marketing Results, Donna and Bob explain how AI-driven referrals are starting to show up in analytics for businesses of all sizes—and why they could become an important source of qualified leads for you too. You’ll hear how local businesses are already gaining new customers from these sources, why creating helpful, customer-focused content improves your chances of being included in AI results, and how traditional SEO best practices still play a big role. Listen and find out more at DelosInc.com/episode411.