The Real Reason Your Content Isn’t Going Viral

Your content isn’t going viral because… it’s not being shared. In this episode, David Brickley explains why shares and DMs are the most valuable engagement you can get—and why a simple like isn’t nearly enough anymore. 📈 This episode covers: - Why shares and DMs matter way more than likes - How platforms reward highly shareable content - What a share really signals about your content - How to rethink your content strategy for discoverability - The biggest red flag in an “impressive” engagement report 📬 If they’re not sending it to a friend, it’s probably not as good as you think. #ContentStrategy #ViralMarketing #SocialMediaEngagement #BusinessOfSocial #STNDigital Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.           ➡Check us out: https://www.stndigital.com/           ➡Get in touch with our team: https://www.stndigital.com/contact/ -------------------------------------------------------------------------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: https://www.tiktok.com/@davidbrickley Twitter: https://twitter.com/DavidjBrickley LinkedIn: http://www.linkedin.com/in/brickley Instagram: http://instagram.com/davidjbrickley Facebook: https://www.facebook.com/davidjamesbrickley   Listen to Business of Social on: Apple Podcasts:  https://podcasts.apple.com/us/podcast/business-of-social/id1328600108 Spotify: https://open.spotify.com/show/5qfh51SHCGBOa3o4Mebaix