The Power of Story to Transform Brands and People — with Lauren Nespoli

In this episode of The Unified Brand Podcast, we're joined by Lauren, strategic storyteller, public speaker, founder of Meshing Movement, and Group Strategy Director at Article Group. Lauren unpacks how personal transformation and vulnerability can powerfully shape business storytelling, and how brands can build authentic narratives that resonate on a human level. We explore: The neuroscience behind storytelling and empathy How personal stories can drive professional success The 4Cs framework to unlock brand stories Strategic storytelling in B2B tech and why empathy still matters Using purpose-driven storytelling to align brand identity and impact Whether you're a founder, marketer, or creative leader, this episode will shift how you think about story, brand, and growth. 🔗 Connect with Lauren: meshingmovement.com Learn how to assess your own brand’s power with our free 4-minute Brand Power Scorecard⁠⁠ Perfect for founders, marketers, and brand builders who want to think differently and build brands that last. 🎧 Subscribe and stay unified. --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠