The Power of a Micro Niche (Because "Just Pick a Niche" is Lazy Advice)

Ever had someone nod blankly when you explain what you do? That’s the problem with a broad niche—people don’t get it, and if they don’t, they won’t hire you. In 2025, specificity isn’t optional—it’s the key to standing out.  A broad niche means more competition and fewer ideal clients. But when you zero in on the right people, the right problem, and the right positioning? Everything clicks. In this episode, we’re breaking down why broad niches don’t work anymore, how micro niching simplifies marketing, and what it takes to carve out a profitable, sustainable space for your business. Let’s get into it. Topics discussed in this episode include: Why picking a niche isn’t that simple. What is a micro niche? Why micro niches work for today’s market. How to choose your micro niche. A step-by-step example of how a micro niche can work.  Why micro nicheing is  For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.