Staying Solo
Growing a solo service business is tough. It’s even harder when you’re bombarded with BS advice that steers you away from your values and why you started your business in the first place. This is the podcast for solo creatives and consultants who want to remain as a team of one and have zero interest in the hustle and grind of typical business teachings. Most podcasts for solopreneurs and freelancers, hosted by out-of-touch celebrity entrepreneurs who haven't offered one-to-one services in years, miss the mark on today's market realities. Maggie Patterson, a service business owner for over 19 years, understands that to stay solo, you need to know what matters to you, what works for you, and what you should completely ignore. In each episode, she examines one piece of conventional business advice to discover how it may hurt your business or be completely wrong for you as a solo business owner. Join Maggie for real talk to help you avoid burnout or the desire to entirely burn down your business to open a flower shop, book store, or cat cafe. (Because those cats won’t pay the bills.) (Formerly the BS-Free Service Business Show)
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You built your business for freedom, not to be on call 24/7. So why are you still checking emails at night and saying yes when you mean no? Ignoring boundaries leads to chaos, stress, and clients pushing limits. And no, charging more or “manifesting better” won’t magically fix it. The real solution? Boundaries. They tu
Have you ever joined a business coaching program that promised to be the only system you’ll ever need—only to wish for a time machine to get your money back? Same. That’s why I do things differently. If you want the real, no-fluff experience of working with me, you’re in the right place. In this episode, I’m giving you
Predictable revenue may not be flashy, but it’s the foundation of a business that lasts. While others chase trends and burnout, you’ll have steady income, reliable clients, and peace of mind. Because a business that pays you consistently isn’t boring—it’s profitable, sustainable, and stress-free. In this episode, we’re
Ever wonder why some clients feel like a dream while others make you question everything? Spoiler: It’s not just bad luck—it might be misaligned values. If your core values are buried on your website, you risk attracting the wrong clients who ignore boundaries and drain your energy. But when your values are front and
Ever had someone nod blankly when you explain what you do? That’s the problem with a broad niche—people don’t get it, and if they don’t, they won’t hire you. In 2025, specificity isn’t optional—it’s the key to standing out. A broad niche means more competition and fewer ideal clients. But when you zero in on the right
Most offer advice is a ticking time bomb—created for businesses nothing like yours by people who haven’t worked with an actual client in years. It’s overhyped, overcomplicated, and entirely out of touch. From the mythical signature offer to the never-ending offer ladder, this advice isn’t built for solo service provide
