Staying Solo
Growing a solo service business is tough. It’s even harder when you’re bombarded with BS advice that steers you away from your values and why you started your business in the first place. This is the podcast for solo creatives and consultants who want to remain as a team of one and have zero interest in the hustle and grind of typical business teachings. Most podcasts for solopreneurs and freelancers, hosted by out-of-touch celebrity entrepreneurs who haven't offered one-to-one services in years, miss the mark on today's market realities. Maggie Patterson, a service business owner for over 19 years, understands that to stay solo, you need to know what matters to you, what works for you, and what you should completely ignore. In each episode, she examines one piece of conventional business advice to discover how it may hurt your business or be completely wrong for you as a solo business owner. Join Maggie for real talk to help you avoid burnout or the desire to entirely burn down your business to open a flower shop, book store, or cat cafe. (Because those cats won’t pay the bills.) (Formerly the BS-Free Service Business Show)
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Monday morning. You’re feeling motivated and ready to tackle the week. Your to-do list is set, and you’re ready to CRUSH IT. And then… Friday rolls around, and you’re wondering where it all went wrong. Despite your “best-case scenario planning,” reality had other ideas. How do you avoid this trap so you aren’t settin
Trust is the bedrock of every great client relationship, so imagine what it would be like if every single client trusted you implicitly without hesitation. The question is — how do you create that? It starts with avoiding sketchy marketing and the pushy sales gimmicks often promoted by celebrity entrepreneurs. In this
"Always be closing!" "Overcome objections!" "Push for the deal!" These are just a few of the familiar refrains we often hear when it comes to selling. It’s all pushy, and for many solo service business owners, the idea of sales already feels uncomfortable. After all, you didn’t start your business to become a salesper
This week, we’re sharing our most recent Duped episode, where we discuss Master Resell Rights. _____________________________ Have you ever seen an offer on social media claiming you can make big bucks in no time at all if you sell something created by someone else? Welcome to the world of Master Resell Rights, where yo
Have you ever worked with a client who, despite hiring you for your expertise, just won’t listen to what you tell them? The idea that the client is wrong goes against everything we’ve been taught, so it’s a hard habit to break. But the reality is that, yes, sometimes the client IS wrong. In this episode, I’m sharing h
Do you ever feel like all the marketing advice you hear from celebrity entrepreneurs always ends up being far more work than you ever imagined — and rarely gets the results you’re looking for? The reality is that these folks are doing you dirty with their one-size-fits-all marketing playbooks. In this episode, I expla
