Staying Solo
Growing a solo service business is tough. It’s even harder when you’re bombarded with BS advice that steers you away from your values and why you started your business in the first place. This is the podcast for solo creatives and consultants who want to remain as a team of one and have zero interest in the hustle and grind of typical business teachings. Most podcasts for solopreneurs and freelancers, hosted by out-of-touch celebrity entrepreneurs who haven't offered one-to-one services in years, miss the mark on today's market realities. Maggie Patterson, a service business owner for over 19 years, understands that to stay solo, you need to know what matters to you, what works for you, and what you should completely ignore. In each episode, she examines one piece of conventional business advice to discover how it may hurt your business or be completely wrong for you as a solo business owner. Join Maggie for real talk to help you avoid burnout or the desire to entirely burn down your business to open a flower shop, book store, or cat cafe. (Because those cats won’t pay the bills.) (Formerly the BS-Free Service Business Show)
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Adaptation is key if you want to run a sustainable service business as a team. What worked a year (or even a month) ago may be ineffective in the current market. What your clients want may have evolved, and your personal goals may have changed. The tricky part can be understanding when it’s time to change things up o
Traditional planning often fails solo business owners… Yet, everywhere you look, it’s the same old thing: big, bold goals, detailed action plans, and endless hype about setting yourself up for your “best year ever.” The problem? You don’t have endless resources to make all these big, lofty goals a reality. You’re a tea
It seems like people are talking about AI everywhere you turn these days. As a result, many of us are trying to figure out how AI fits into our business. And if it does have a place in what you do, what about those legit legal and ethical concerns? How can we use it in a way that doesn’t strip us of our creativity? I
Here’s the deal: packaging your services doesn’t have to be overcomplicated. Forget the endless “value ladders” and 15-step sales funnels, your clients just want something simple and easy to understand. In this episode, we discuss how to package your services so they’re simple, clear, and—most importantly—sellable. T
Monday morning. You’re feeling motivated and ready to tackle the week. Your to-do list is set, and you’re ready to CRUSH IT. And then… Friday rolls around, and you’re wondering where it all went wrong. Despite your “best-case scenario planning,” reality had other ideas. How do you avoid this trap so you aren’t settin
Trust is the bedrock of every great client relationship, so imagine what it would be like if every single client trusted you implicitly without hesitation. The question is — how do you create that? It starts with avoiding sketchy marketing and the pushy sales gimmicks often promoted by celebrity entrepreneurs. In this
