Make your sales about dreams coming true, with Paul Higgins

A lot of people in sales start with the solution and try to find a problem to make it fit. When you sell a hammer - everything looks like a nail. This week on the podcast I'm joined by sales veteran Paul Higgins about how we can really get to what the win win opportunity 'really' is and then, how to provide the right value. By focusing on diagnosis first and then prescription last we develop a sales process which is service led and provides value along they way whether people buy or not. Paul's Website : https://paulhigginsmentoring.com/ ---- Get your FREE copy of my Personal Brand Business Blueprint It's the roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Personal Brand Business Dojo FREE Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.