The Perfect Launch System: How to Get Free Advertising That Actually Pays for Itself

What if you could run advertising campaigns that pay for themselves and generate profit from day one? In this special episode, host Jon LaClare starts an exciting new series where he reads directly from his groundbreaking book, “The Perfect Launch System”, sharing the exact strategies used to launch over 300 products and generate more than $2 billion in sales. Today"s chapter reveals the "free advertising" secret that most entrepreneurs never discover: how to build marketing campaigns that make money every time they run. This episode features the incredible David vs. Goliath story of OxiClean versus corporate giant Clorox. When Clorox launched OxyMagic in 2003 to crush the upstart OxiClean, they had nearly 100 years of experience and billions in resources. OxiClean not only survived but thrived using direct response marketing principles that turned every advertising dollar into immediate profit. While Clorox burned through millions on traditional brand advertising with no way to track results, OxiClean"s approach with Billy Mays generated measurable returns that funded continuous growth. Whether you"re launching on Facebook, Instagram, Amazon, or even traditional TV, this episode shows you how to move beyond the "spend, wait, and hope" approach that drains most marketing budgets. You"ll discover the exact metrics successful companies use, why tracking individual ad performance changes everything, and how this methodology has evolved from infomercials to today"s digital platforms. In today"s episode of the Harvest Growth Podcast, we cover:The revolutionary difference between traditional brand advertising and direct response marketingWhy most new product launches fail with their massive marketing budgetsHow to project and determine profitabilityWhy research and testing are integral to advertising success This is just the beginning of “The Perfect Launch System” series. We"re sharing select chapters here on the podcast, but for the complete roadmap to launching and scaling products successfully, grab the full book in hardcover or Kindle on Amazon or get your free digital copy at www.perfectlaunch.com. To be a guest on our next podcast, contact us today!  Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!