The Harvest Growth Podcast

Understanding your target buyer is the first step to designing a successful product. For entrepreneurs like Nicole Cuervo, the Founder and CEO of Springrose, this meant interviewing over 500 prospects and studying their challenges over three years while designing her Springrose adaptive bra.   In today"s episode, she s

In this episode of The Harvest Growth Podcast, host Jon LaClare sits down with Leeanna Gantt, the founder of TookTake. Leeanna shares her journey from beating breast cancer to developing and growing her innovative product that helps people keep track of their medication. She discusses how she successfully connected wit

Yates Dew, the visionary behind GRILLKIT, has gone from bootstrapping a startup to gracing the pages of Forbes, The Men"s Journal, and Charleston Magazine in a few years. GRILLKILT, renowned for its comfortable and breathable grilling aprons, has become a sensation, minimizing trips from the kitchen to the grill and ea

 Entrepreneurs trying to disrupt a long-established market must be prepared to fight against larger competitors to win market share. Today"s guests on the show did this by developing a unique selling point that addressed their customer"s pain points - and infusing it into their product design, marketing and branding. T

Identifying and interacting with the right customer segment can help you achieve marketing goals faster and with less effort. But most startups skip this preliminary step and end up with failed campaigns and low sales. In today"s episode, we speak with an entrepreneur who got it right - and has built a thriving busines

In today"s episode, we explore the critical issue of intellectual property (IP) protection and the alarming trend of larger companies threatening the survival of smaller startups. Our guest, Celebrity Yoga Instructor and Founder of Chi Universe, Bobbi Hamilton, opens up about her battles to safeguard her creations and