THE ONE THING | Seth Godin: This is Marketing

The world"s largest hotel chains spend billions on marketing, yet if you closed your eyes inside their rooms, you couldn"t tell them apart. Meanwhile, a $200 sneaker company can instantly make you feel something about who you are and what you stand for. Why? Marketing legend Seth Godin reveals it comes down to the difference between having a logo and building a true brand. Seth Godin revealed three transformative insights about modern marketing that every business leader needs to understand: First, there"s a crucial difference between having a logo and having a brand. As Seth illustrated with his hotel analogy, "If Nike opened a hotel, we"d all know exactly what it would be like. If Hyatt made sneakers, we"d have no clue." A true brand makes a distinct promise and sets clear expectations. The real measure of your brand isn"t your logo or slogan – it"s how much extra people will pay above the substitute. If customers won"t pay more for your offering versus the competition, you don"t have a brand; you have a commodity with a logo. Special Thanks to our Sponsor! If you know me, I have a few key things in my pockets at all times.  1. My car keys… 2. Some chapstick for sun protection  3. And chewing gum.  The thing about most store-bought gums are they are made with a little thing called ‘gum base,’ which is often a blend of plastics and rubber… Yuck! That’s why I’ve team up with Underbrush Gum—the chewing gum that’s rewriting the rules. This isn’t just gum; it’s a revolution in oral health. Underbrush is Made with natural tree saps, just like our ancestors used…Underbrush combines the wisdom of the past with cutting-edge science. It’s the first chewing gum of its kind, handmade in small batches out of California. What makes it so special?  Well, this gum does more than just freshen your breath.  It’s remineralizing and antibacterial, loaded with minerals like Nano-hydroxyapatite (yep, the good stuff that helps strengthen your teeth) and powerful tree saps to fight harmful bacteria.  Plus, every single ingredient serves a purpose—right down to the natural sweeteners. Want to try it out? head to NathanandSons.com and get your favorite flavor.  Use the code: Bryan - B-R-Y-A-N and get a great deal. Support the show