The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way - Jonathan Goodman

Trying to win the internet is a gloriously inefficient way to build a business. Learn how to earn more and compete less in John's much-needed approach to success in a crowded marketplace. Jonathan Goodman is the creator of the Personal Trainer Development Center ($35M+ rev) and host of the popular Obvious Choice podcast, a top podcast for coaches, entrepreneurs, and small business owners. No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms. Jon’s been featured in major business and fitness publications including Men's Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. In his latest book, The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way, Jonathan teaches you how to win in business without feeling like you have to win the internet. Originally from Toronto, Jon spends his winters exploring the world with his wife and son. In this episode, Jonathan shares how to balance content creation with building a successful business. He covers strategies for standing out in the fitness industry, overcoming ad struggles, and leveraging social media to grow locally. Jonathan highlights the power of masterminds, newsletter growth, and creating functional content that drives long-term success. He also shares insights on email marketing, debunks the myth of overnight success, and offers tips for navigating social media challenges. If you’re ready to grow your business authentically, Jonathan provides actionable advice and timeless lessons to help you thrive. Chapter 02:53 - Navigating the Fitness Industry: Marketing Strategies 06:06 - Effective Social Media Strategies for Local Businesses 12:22 - The Power of Masterminds in Building a Coaching Business 15:08 - Understanding Newsletter Growth Strategies 18:24 - Self-Publishing and Marketing Strategies for Authors 33:25 - Effective Email Marketing Strategies 39:53 - Email Marketing Success Stories 44:00 - The Illusion of Success: Outlier Stories 46:20 - Social Media and Content Censorship Learn More About Orbit Marketing: Visit Our Website: https://orbitmarketing.io/ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl Join Our Newsletter: https://newsletter.orbitmarketing.io/ Follow Jonathan Goodman → Twitter: https://x.com/itscoachgoodman → Instagram: https://www.instagram.com/itscoachgoodman/ → YouTube: https://www.youtube.com/@JonathanGoodmanCoach → LinkedIn: https://www.linkedin.com/in/jon-goodman/ → The Obvious Choice Podcast: https://www.theptdc.com/the-obvious-choice-podcast → The 5 Reps on Friday Newsletter: https://www.theptdc.com/newsletter-subscribe Get Jonathan’s Latest Book, The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way: https://www.amazon.com/Obvious-Choice-Timeless-Lessons-Success/dp/1400249139? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com