The Louis Shulman Podcast

Updated: 01 Jul 2025 • 213 episodes
orbitmarketing.substack.com/podcast

Practical advice from top founders about how to scale your business. orbitmarketing.substack.com

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Nic Conley built his B2B sales newsletter, The Follow Up, to 7,000 subscribers in only 2 weeks. We sat down with Nic to break down exactly how he did it. Chapters: (02:04) Launching The Follow Up with the "Early Referral" Experiment (07:42) Scaling with Paid Ads: Facebook & Twitter Tactics (10:33) Owning Local Distribu

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Jordan Mix is the Operating Partner at Late Checkout, a holding company that creates, grows, and buys "community-based" products. In This Episode We Cover: (05:16) Simple, Effective B2B Newsletter Playbooks (09:49) High-ROI Outreach (“Shake the Tree”) (12:40) Monetizing Micro-Lists (200 subs → $10k+) (14:50) The Power

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Nick Huber built his business empire not by chasing revolutionary ideas, but by mastering the art of executing simple things exceptionally well. In his new book, The Sweaty Startup: How to Get Rich Doing Boring Things, Nick shares a refreshingly practical blueprint for entrepreneurial success. In this episode, Nick bre

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Ariel David credits Upward News's success to one powerful strategy: building an engaged, loyal email list. As the founder and Editor-in-Chief of Upward News, Ariel has grown the platform to over 400,000 readers across social media, providing must-know U.S. news and insights. In This Episode We Cover: ((00:00) The Power

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Gui Costin is the Founder & CEO of Dakota, an expert in fundraising, and a trusted coach for investment firms. Dakota specializes in helping boutique investment managers raise capital and grow their businesses, providing services and software that have contributed to raising over $30 billion since 2006. In This Episode

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Dickie Bush is the Co-Founder of Ship 30 for 30, Premium Ghostwriting Academy (PGA), and Write With AI, where he helps freelance writers, ghostwriters, and entrepreneurs scale their writing businesses with cutting-edge strategies and tools. At PGA, Dickie equips writers to become premium ghostwriters, land high-value c

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