The NTM Growth Marketing Podcast #69 "How Pickleball is Taking Over with Teresa Jungling"

"The growth is huge now, and it's primatily always been more of a senior sport over time, but now that is not the case." -Teresa Jungling Teresa is the co-founder of Pickleball Max, a business focused on promoting and growing the sport of pickleball. She and her husband started the business in 2015 and have since grown it through their blog, offering lessons and running tournaments. Pickleball is experiencing rapid growth in Ohio and across the Midwest, with new dedicated indoor pickleball facilities being built and increasing interest from players of all ages. The sport is also gaining recognition on mainstream channels like ESPN. Teresa discusses the importance of effective marketing, including storytelling and copywriting, to engage and educate their audience. She also shares insights on how they understand and cater to the needs of beginner pickleball players, as well as their efforts to build their email newsletter and gain subscribers. Teresa mentions some offline marketing strategies that have been effective for them, such as handing out cards and attending networking events. She acknowledges the challenges of keeping up with the rapid growth of the sport and staying on top of changes in the industry. Despite the challenges, she sees a bright future for pickleball, with more courts being built and the potential for college and Olympic involvement. Teresa advises those looking to turn their passion for pickleball into a business to identify a specific niche within the sport and focus their efforts there. To learn more about Pickleball Max, visit their website and follow them on social media platforms, listed below. Website: https://www.pickleballmax.com/ LinkedIn: https://www.linkedin.com/in/teresajungling/ Facebook: https://www.facebook.com/pickleballmax