The Next Wave of International Shipping Innovation Through ePost Global with Kelly Martinez at Shop Talk

On this special Talk Commerce episode broadcasting live from Shop Talk, I had the pleasure of sitting down with Kelly Martinez, co-president of ePost Global, for an insightful discussion about international shipping solutions, cross-border commerce, and the evolving landscape of global logistics. I was particularly intrigued by the innovative approaches ePost Global is taking to solve complex shipping challenges for retailers worldwide. Takeaways There is significant growth in marketing to emerging markets.Cultural adaptation is crucial for successful marketing strategies.Technology is transforming how marketing is conducted.International marketing presents unique challenges that must be addressed.Future marketing trends will increasingly focus on diversity and inclusion.Understanding local cultures enhances marketing effectiveness.Marketers must evolve their strategies with technological advancements.Emerging markets offer new opportunities for exploration.The marketing landscape is continuously changing and requires adaptability.Successful marketing requires a blend of local insights and global strategies. Chapters 00:00 Introduction to Epos Global and Passion for Travel 15:19 Understanding Epos Global's Shipping Solutions 18:24 Navigating Tariffs and Cross-Border Challenges 21:31 Innovations and Trends in Shipping 24:16 Customer Fit and E-commerce Trends