
Talk Commerce
If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes. You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com
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In this conversation, Jay discusses the dynamic nature of digital marketing ecosystems, particularly focusing on platforms like Shopify, Facebook ads, and Google ads. He emphasizes the importance of adaptation in the face of constant changes within these platforms and shares insights on how businesses can thrive by lev

From Runway to Digital: How AI is Revolutionizing Luxury Shopping with Nicole Goldberg of SIMKHAI at eTail Palm Springs
The conversation focuses on the importance of building relationships in retail, particularly in bridging the gap between in-store experiences and online shopping. The discussion highlights the use of platforms like Endear to enhance communication and foster connections with customers. TakeawaysWe are using Endear for a

Wix's AI Revolution: Transforming Global E-commerce with Oren Inditzky at eTail Palm Springs
The conversation discusses the challenges merchants face in creating optimized product descriptions and how automation can streamline this process. It highlights the importance of generating copy that is not only engaging but also optimized for search engines to enhance conversion rates. TakeawaysMerchants spend a lot

AI in Marketing: Finding the Balance Between Automation and Human Connection with Courtney Hurley & Kelly Evans
My conversation with Courtney Hurley and Kelly Evans explores the integration of AI in prospecting, highlighting how it automates the identification of potential leads and continuously learns from user input to refine its recommendations. TakeawaysEvery morning they get an email with three best prospects.AI runs throug

True Classic Combines AI Innovation with the Human Touch in Customer Experience at eTail Palm Springs
In this conversation, Jordan Gesky, the Senior Customer Experience Manager at True Classic, discusses her role in overseeing customer service operations and enhancing the customer journey. She shares insights on leveraging post-purchase experiences to drive sales, the integration of AI in customer service, and the impo

From Tech Marketing to Toilet Paper: Hey Bamboo's Journey to Sustainable Innovation
In this conversation, Joslyn Faust discusses the surprising environmental impact of toilet paper production, revealing that 27,000 trees are cut down daily for this product. She shares her journey towards more sustainable purchasing decisions, influenced by her teenagers' candid feedback on various brands. Their insigh