Tariff Strategy, Cross-Border Pricing, and Global-e Insights with Matthew Merrilees

In this episode of Talk Commerce, Matthew Merrilees, CEO of Global-e North America, discusses the complexities of cross-border trade, focusing on the challenges and opportunities presented by tariffs. He emphasizes the importance of understanding tariffs and their impact on profitability, as well as the need for brands to adapt their pricing strategies and supply chain approaches. The conversation also highlights the role of technology in managing these challenges and the future outlook for international trade. TakeawaysMatthew Merrilees is the CEO of Global-e North America.Global-e helps brands expand their reach in international markets.Tariffs significantly impact profitability for international sales.Brands need to understand their manufacturing locations and tariff implications.Dynamic pricing strategies are crucial for managing tariff impacts.3B2C allows brands to import goods directly into markets efficiently.Consumer sentiment in Canada is improving for cross-border trade.Brands are diversifying their supply chains to mitigate risks.Technology plays a key role in managing tariffs and pricing.Cross-border trade is expected to continue growing despite challenges. Chapters 00:00 Introduction to Global E and Matthew's Role 02:42 Understanding Tariffs and Their Impact 06:07 Navigating Tariff Challenges in International Trade 12:33 Pricing Strategies Amidst Tariff Changes 14:44 Supply Chain Diversification and 3B2C Model 19:58 Future of Cross-Border Trade with Canada 21:12 Closing Thoughts and Call to Action 22:30 TC - Outtro All AV version 1.mp4