From Caribbean Roots to Digital Growth The Evolution of Sam's Caribbean Marketplace

Summary In this episode of Talk Commerce, Melissa Morris shares her journey in transforming her family's business, Sam's Caribbean Marketplace, into a modern e-commerce platform. With over three decades of history, Melissa discusses her role in revamping the business's online presence using Shopify, enhancing customer engagement through marketing strategies, and introducing innovative services like grocery delivery to Jamaica. She also reflects on her personal passions and the cultural influences that shape her work. Takeaways Melissa started working in her family's business at 14.The transition to Shopify involved importing over a thousand products.Customer engagement is enhanced through videos and photography.The new website has improved user experience significantly.Innovative services include grocery delivery to Jamaica.Melissa's passion for art and music influences her work.Cultural influences play a significant role in the business.The business is experiencing new customer interest post-transition.Challenges included high shipping costs on the old website.Melissa encourages connections on LinkedIn for networking. Chapters 00:00 Introduction to Sam's Caribbean Marketplace 03:24 Early Experiences in Family Business 06:06 Revamping the Online Presence 08:39 Integrating Food and Online Sales 11:32 Innovative Delivery Services 14:21 Challenges and Future Outlook 17:00 Cultural Influences and Closing Thoughts