Ep 136: Optimizing Your LinkedIn Profile with Donna Serdula

In today's world, networking is a necessity, but it can be a hard skill to master. Today's guest Donna Serdula pioneered the concept of LinkedIn profile optimization! While searching for a client's LinkedIn profile, Donna had an epiphany and realized that most LinkedIn profiles didn’t tell her what she wanted to know about prospective clients. She realized how much of a role LinkedIn can play in telling your story and articulating your brand and wanted to help others realize this powerful tool. In this episode, Donna shares the benefits of having a strong LinkedIn profile, the demographics you should be targeting, what you may be doing wrong on your profile, and how to effectively utilize LinkedIn and social media to find success with your brand as an entrepreneur!