The New Buyer Journey: Winning Trust & Visibility in a Social-First World

Feeling like the old B2B marketing rules no longer apply? You're not alone. The buyer's journey is evolving fast, and social media is at the heart of it. Tune in for a chat with Irina Novoselsky, CEO of Hootsuite, a leading voice in SaaS and digital strategy, alongside Laura Erdem, Sales Leader at Dreamdata. Irina will dive into how Gen Z's expectations are reshaping B2B and share practical strategies to help you build genuine trust and boost your visibility where it counts. What You'll Learn: - Understand how Gen Z is changing the B2B buying journey. - Strategies to build trust and credibility in a social-first environment. - Actionable tactics to increase your brand's visibility on social channels. - How to leverage social listening for B2B insights. - Tips for creating engaging content that resonates with modern buyers. Follow Irina Novoselsky on LinkedIn: https://www.linkedin.com/in/irina-novoselsky/ Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io