The Most Strategic Way to Drive Demand in Healthcare Marketing with Adam Rosenberg

How does a small health tech startup stand out in a bustling industry? This StrategyCast episode shares the bold and awe-inspiring strategies of a rising star in healthcare marketing. Tune in to uncover how innovative marketing and AI strategies can turn challenging industry norms to your advantage!   And don"t forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You"ll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let"s Break It Down==05:45 Hands-On Marketing Expertise08:39 Aligning Marketing with Business Strategy09:44 EON"s Transparent and Collaborative Marketing13:18 Top 50 Healthcare Accounts Targeted15:53 Brand Strategy: Driving Website Traffic19:07 "Intelligence Layer, Not Incidental Finder"22:16 Balancing Searchability and Innovation28:08 Efficient Demand Generation Strategy31:54 Targeted Conferences Over General Booths35:23 Population Health Account Strategy37:33 Leveraging Influencers in Healthcare Marketing41:09 Facilitating Denver"s Healthcare Networking ==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you"ve found our tips and tricks on marketing strategies helpful in growing your business, we"d be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!