The Most Essential Tips for Personal Branding on LinkedIn with Donna Serdula

“If you sit down and really make sure that your profile resonates and is truly you, it feels good, and you smile. Ultimately, you become a person who doesn"t have to look for a job. Jobs find you. You become a person whose phone rings because there are opportunities, because people know you, remember you, have worked with you, and they want to work with you again.” —Donna Serdula   The finer details of this episode:Importance of personal branding on LinkedInShift in perception of the platformChallenges of creating and maintaining a professional presence on social mediaControlling one"s personal brand and its impact on career opportunitiesShowcasing values, actions, and descriptions to create a strong and memorable brandBalancing professionalism with personal authenticity on LinkedInImportance of consistency and cadence in posting content on LinkedIn   Episode resources:Summit Virtual CFO by Anders website: https://www.summitcpa.net/Love our content? Sign up for our newsletter: https://www.summitcpa.net/summit-newsletterDigital Dollars and Cents: A Virtual CFO’s Playbook to help Digital Companies Create a Financial Roadmap to Success, is now an audio book! Download it here: https://vcfo.summitcpa.net/ddchttps://Donnanaserdula.com/https://www.linkedin.com/in/toDonnana/   Timestamps: The importance of personal branding on LinkedIn (00:01:13) Discussion on the psychology behind personal branding and deliberate control of perception.   The shift in perception of LinkedIn (00:02:07) The change from a passive networking platform to a more active and personal branding platform.   The challenges of maintaining a professional presence on social media (00:02:44) Struggles with the perception of LinkedIn as a purely professional platform and the fear of being too personal.   The evolving concept of professionalism on LinkedIn (00:04:25) Debunking the traditional image of professionalism and the need to move away from the concept of a suit and tie.   The importance of personal branding for career growth (00:08:08) Emphasizing the significance of personal branding for career development and the need to control one"s brand.   Strategies for personal branding on LinkedIn (00:09:49) Discussion on the vision, mission, and consistent portrayal of oneself to create a strong personal brand.   The value of personal connection in professional work (00:12:49) The significance of bringing one"s whole self to work and the impact of personal connections in professional settings.   The time and effort required for effective LinkedIn utilization (00:15:49) The need for strategic planning, time investment, and iterative work to create a strong LinkedIn profile.   Overcoming psychological barriers to posting on LinkedIn (00:18:16) Dealing with the negative psychology and vulnerability associated with posting on LinkedIn.   The positivity of LinkedIn (00:19:08) Discussion about the positive and professional atmosphere of LinkedIn compared to other social media platforms.   Building a professional network (00:20:08) The importance of surrounding oneself with positive and empowering connections on LinkedIn.   Creating an authentic LinkedIn profile (00:21:06) Encouragement to take control of one"s image on LinkedIn, making the profile authentic and aligned with personal goals.   Utilizin