The Mistakes Killing Small Brands on Amazon in 2025 and How to Avoid Them | Will Haire

In this episode, Matt Edmundson speaks with Will Haire from BellaVix about the harsh realities facing Amazon sellers in 2025. Will shares insider strategies for marketplace success, reveals the crucial revenue threshold that changes everything, and explains why Amazon has become a "pay to play platform" where margins matter more than ever.Episode Highlights:Why Amazon now requires at least 50% gross margins for sustainable successThe critical £100K/month revenue threshold that demands different strategiesHow to leverage the "Amazon halo effect" to improve organic rankingsStrategic tactics for brands at different growth stagesThe Creator Connections program and why offering 50% commission can be worth itAmazon's increasing use of AI to modify listings and what it means for sellers Key Insights: The 50% Margin Rule: "If you don't have at least 50% margin, gross margin on your products, like with agency fees, with Amazon's fees, like it's probably not going to be a good fit." - Will Haire The Amazon Fee Challenge: "With all the fee hikes last year, I mean, it's borderline criminal. But you know, it's the cost of operating." - Will Haire The Growth Blueprint: "That's how we've taken brands from $100,000 a month to three, $400,000 a month." - Will HaireResources Mentioned:Amazon Creator Connections programAmazon Brand Tailored PromotionsAmazon Attribution links for external traffic Connect With Our Guest: Will Haire is the co-founder of BellaVix, an agency helping brands scale on marketplaces like Amazon and Walmart. They primarily work with brands doing at least $1 million in annual revenue who are looking to reach $3-5 million.LinkedIn: Will HaireWebsite: BellaVix Subscribe to The eCommerce Podcast: Join our newsletter community for exclusive insights: ecommercepodcast.net The eCommerce Podcast is produced by Podjunction.com #AmazonSeller #eCommerceStrategy #MarketplaceOptimization #ProgrammaticAdvertising #CreatorConnections