The Marketing Playbook That's Secretly Killing Your B2B Content

The content "best practices" that have worked since 2021 are now actively hurting your pipeline. While most B2B teams are still chasing keywords and churning out content, a small group of companies have quietly shifted to a radically different approach – and they're capturing 80% of the market. Join Brendan Hufford (Founder, Growth Sprints) and Steffen Hedebrandt (CMO, Dreamdata) as they reveal: - The costly "checkbox marketing" trap that even sophisticated B2B teams fall into (and why it's worse than doing nothing) - A counterintuitive framework for content that generates pipeline (hint: it's not about your solution) - The real reason category creation fails (and what to do instead) - Behind-the-scenes look at how top B2B companies are driving actual revenue (not just vanity metrics) with content Warning: This session will challenge everything you think you know about B2B content. Not for the faint of heart. Follow Brendan Hufford on LinkedIn: https://www.linkedin.com/in/brendanhufford/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io