The Law of Diminishing Returns in PR

Ever spent hours “perfecting” a press release only to end up with lifeless copy nobody remembers? In this episode, Alex Greenwood breaks down The Law of Diminishing Returns in PR—and why chasing perfection often burns more time than it buys credibility. Learn why your seventh edit adds nothing, how committees kill quotes, and when “good enough” is actually great. 💡 Perfectionism is polishing the doorknob while the house is on fire. Listen now and reclaim your time, your message, and your sanity. 📬 Subscribe & Share: If this episode struck a nerve—or made you rethink your last campaign—share it with a colleague. And don’t forget to subscribe to ⁠⁠⁠PR After Hours ⁠⁠⁠and Alex’s newsletter ⁠⁠⁠All the Fits That’s News⁠⁠⁠ for more smart takes on branding, media, and marketing. ⁠⁠CLICK HERE TO SAVE 50% OFF YOUR SUBSCRIPTION.⁠⁠ 📩 We want to hear from you: How has your relationship with sleep changed over time? 🎤 Send a short MP3⁠⁠⁠ voice memo here⁠⁠⁠ — we may feature it on a future episode! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Alex on Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Professional Paragraphs on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Alex's Author Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠MATCHMAKER.FM Link to Guest Booking Page⁠⁠ ⁠⁠Email Alex a voice mail⁠⁠ -- just send an MP3 (you can probably record it on your smartphone) with your first name, city, and brief questions ⁠⁠⁠⁠here⁠⁠⁠⁠. Alex will play your message on the show and do his best to answer your questions or comments.  Shy? If you would prefer not to record your voice, just email the question with your first name and city ⁠⁠⁠⁠here⁠⁠⁠⁠⁠. Announcer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod Music Licensed under Creative Commons: By Attribution 4.0 License ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2025, all rights reserved. No reproduction, excerpting, or other use without written permission.We are an Amazon Associates seller, and some of our links may earn us a commission.