The Key to B2B Sales Mastery: Precision Over Volume

28 Dec 2025 • 32 min • EN
32 min
00:00
32:23
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Winning sales isn’t as easy as it used to be - especially in a challenging economic environment with a never ending stream of new competitors coming onto the scene. It’s no longer enough to have a standout product, a great team or even massive funding (although it doesn’t hurt).    Now, anyone in B2B sales needs a lot more in their toolkit in order to succeed.   Meet Margo White, a dynamic strategist and author with over 22 years of experience transforming how traditional industries sell, communicate, and evolve.   In this episode of A Seat at The Table she’ll tell us: Why precision beats volume - and how to build a system that turns chaos into actionable data.Understanding the deal psychology that is foundational to winning corporate contracts.How identity is what motivates people to buy - not logic or even emotion. This episode is part of our new Sales Power series, where you’ll learn the power moves that separate sales leaders from everyone else. I can’t wait to sit down with  Margo and find out how to fire up my sales game! USEFUL LINKS: "Survivors, Inventors" - Book Description and Free Download of the first 50 Pages >> https://prospectingbroker.com/survivors-inventors-book/  "Survivors, Inventors" Hardcover on Amazon >> https://www.amazon.com/dp/B0FSZ65F7M Margo on Instagram >> @prospectingbroker (https://www.instagram.com/prospectingbroker/) Visit A Seat at The Table"s website at https://seat.fm

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