The Identity Code: Ryan Chute on Frictionless Marketing, Motivation, and Building Brands That Bond

What if your brand could sell before the customer even knows they need you? This week on The Unified Brand Podcast, we’re joined by Ryan Chute, strategic marketing expert and partner at Wizard of Ads, who breaks down the psychology, neuroscience, and storytelling behind high-converting brands. Ryan shares how his experience in high-friction, toxic sales environments led him to uncover the secrets of motivation, identity, and authentic branding—and how you can apply these to grow faster and more profitably. We dive deep into: Why culture = marketing, and how employee experience shapes customer loyalty The three major friction points blocking growth (and how to remove them) How to decode customer motivation through identity and purpose The truth about lead generation vs. lead capture Why distinctiveness beats being different, and how to craft a “pink door” brand The ROI of removing friction in every part of your customer journey If you’re a founder, marketer, or service-based business looking to stand out and scale with purpose—this episode is essential listening. 🔗 Learn more about Ryan and Wizard of Ads at RyanChute.com If you're ready to unify your brand and turn confusion into clarity, this episode is your playbook. 📈 Take the Brand Power Scorecard assessment and start your transformation → ⁠BrandPowerScorecard.co.uk⁠ Catch visual brand tips on our ⁠⁠⁠⁠YouTube channel⁠⁠⁠⁠ --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠