The Hidden ROI in Your Airbnb...No One’s Talking About This | The STR Scale Show with Mike Reilly | Ep 10

NOTHING’S PENCILING? THE PROBLEM ISN’T THE MARKET. Everyone’s complaining about deals not working. But here’s the truth... ...it’s not the market; it’s your property. In this episode, we break down:Why most STRs fail to hit pro forma in today’s marketHow one $700K Pinehurst property generated $45K in bookings in 5 weeksWhat amenities are actually driving bookings in top marketsHow to design listings that feel different (and rank higher)Simple ROI math for cold plunges, saunas, and garage conversions You’ll also learn how Airbnb is shifting toward experiential stays. And how to make sure your listing stands out in a sea of sameness. Don’t wait for the perfect deal. Create it...with the right design and data. 04:00 – Targeting Travel Avatars: Niche Down to Maximize Bookings 06:00 – Real Case Study: How a $700K Property Secured a Celebrity Booking 08:00 – Pre-Launch Tactics That Drove $12K in Bookings Without Photos 10:00 – Benchmarking & Amenity Differentiation in Saturated Markets 12:00 – ROI on Amenities: Saunas, Cold Plunges & Game Rooms 14:00 – Pinehurst Playbook: Amenity Investments That Drive ADR Growth 16:00 – Tailoring Amenities to Market: Golfers, Families & Regional Travel Types 18:00 – Algorithm Hacks & Listing Design That Trigger Emotion and Visibility Get FREE Access to our Community and Weekly Trainings: https://group.strsecrets.com