Platforms Algorithm - Lael Sturm - Hard Corps Marketing Show - Episode # 307

We have a DOUBLE busted myth on this episode. The master of social media is here to tell us how professionally run your company’s social media accounts. Our guest is Lael Sturm, Founder of OGMENTOR. Lael joins the host Casey Cheshire on The Hard Corps Marketing Show sharing advice on how to be consistent with your content posts and how to boost your social media numbers out of the sky.     Busted Myths: Social media can be done by anybody. People will tend to think that if they've got a follower or they're connected to someone on social media, they're necessarily gonna see every single post. Takeaways: If you do not make your social media posts look professional, then it will not be professional. Make sure you have the perfect social media manager to help boost your content correctly. Upload content on your social media pages consistently. If you post every now and then, customers will not be interested in your company. Consistency is key. It is important to present yourself professionally to potential buyers. To sell to them, take it seriously, come with a plan, and do it well. Never buy followers. Buying followers will ruin your social media clicks. It will only dilute any business opportunities you may have in the future. Controversy drives the algorithm to your social media posts.  It is important for your social media team to help approve and create your posts. Find a team that will provide high-quality work to boost your content. When hiring an assistant to help with postings, give clear instructions and set expectations. Being clear and precise with them will help prevent any mistakes.     Quote of the Show: “Whatever your goals are right now, think even bigger than that.” (45:04)     Shout Outs: Entrepreneurs Organization Live at Arlene Grocery - https://martinluthermccoy.bandcamp.com/album/live-at-arlenes-grocery      Book Recommendations: Essentialism by Greg McEwen     Links: Twitter: https://twitter.com/laels  LinkedIn: https://www.linkedin.com/in/laelsturm/ Website: https://www.lpss.co/?r_done=1 and https://laelsturm.com/ and https://ogmentor.com/ Free Marketing Secrets: https://www.lpss.co/hcms Book - "Free Your Time: 100+ Tasks for Your Virtual Assistant": https://www.lpss.co/hcms Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/OrOSMlWEo-0