The Habit of Asking: Shifting to a Recurring-First Mindset

Did you know that only 3% of charitable giving in the U.S. happens on a recurring basis, and moving that needle to just 5% could unlock $9 BILLION in annual funding for nonprofits?! Today I’m sharing my keynote from the 2025 Monthly Giving Summit and pulling back the curtain on what it really takes to stop treating recurring giving like a side hustle. It’s time to make it the main event! Sustainable, predictable revenue doesn’t happen by accident. It happens when we lead with intention, ask boldly, and invite people into something bigger than a one-time gift. And it starts with ONE powerful question: Do you have the habit of asking? Throughout my talk, you’ll hear personal stories, industry-shifting data, and tactical strategies to help you build (or scale) a thriving monthly giving program. You’ll walk away with ideas you can implement today (not next year!), to transform how you position recurring support, activate your donors, and build a future where sustainable giving becomes the norm. Resources & Links Want to see more of the 2025 Monthly Giving Summit? Click here for the YouTube Playlist of all the sessions. Check out Episode 142 to hear Blythe Hill from Dressember unpack their merger and acquisition journey with IJM. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Monthly Giving Awareness Week is May 12-16! Join me, RKD Group, and GivingTuesday for 5 days of FREE resources to help you launch and grow recurring gifts. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. 4 spots are open and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Let"s Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for yo...