Missions to Movements
Digital marketing and social media trends seem to change every day. It can be hard to know where to spend your time, energy, and money to make an impact. Each Wednesday, join Dana Snyder, digital strategist for nonprofits and CEO and Founder of Positive Equation, as she interviews guests sharing real-world digital marketing case studies from organizations making a positive impact in the world and short-form episodes with actionable social media tips to implement right away. Whether you’re looking to enhance your social media strategies, launch a big campaign or just hear some great advice to feel inspired, this is the podcast for you. Let’s turn your mission into a movement! www.positiveequation.com Instagram: @positivequation
Show episodes
The research is jarring. We spend upwards of five to seven hours a day on social media. But when women leave Instagram and TikTok, they generally feel worse about themselves. Imagine a world where scrolling online leaves you invigorated, rather than caught in a comparison trap. Andi Kay"s foundation is on a mission t
How The Hope Booth's Activation at SXSW Generated Buzz & Results with Gloria Umanah
Gloria Umanah created a movement when she founded Hope Booth – shifting from dynamic event planning, to providing a beacon of hope to those facing loneliness during the 2020 pandemic. The Hope Booth remodels old telephone booths and provides individuals an innovative, interactive, and immersive experience to encounter
How can earned media create viral moments and drive impact? Today, we’re dissecting the evolution of earned media and how to measure success in the digital realm, especially for nonprofits. And there’s no one better to team up with for this conversation than Joe Quenqua, one of the most creative and brilliant communica
How Upstate Caring Partners Attracted 2,000 Applications Using A Digital Campaign with Francesca Orsomarso
Francesca Orsomarso’s arsenal of digital strategies flips the script on traditional recruitment. In today’s case study, we’re breaking down exactly how Upstate Cerebral Palsy attracted 2,000 qualified applicants within a few months of launching a campaign with FMN Creative. Francesca shares their brilliant one page fun
How To Create Community on Social with a Controversial Topic or Cause with Jayde Powell and Gbemi Maiyegun
If you have a controversial issue or topic that your organization focuses on, sometimes it’s difficult to figure out how to market and share your mission – especially if you"re getting shut down and censored by platforms for sensitive or politicized material. Jayde Powell and Gbemi Maiyegun, co-founders of Weed for Bla
How can a perfectly crafted cold email turn heads in the corporate world? Today, we"re diving into the secrets of strategic content with the always insightful Chris Barlow. Specifically, you’ll hear how a human trafficking nonprofit managed to captivate corporate sponsors within 30 days by sending just TWO intentional