The Future of STR: Why Luxury Wins & The Middle Gets Crushed | The STR Scale Show with Mike Reilly | Ep 09

YOUR STR STRATEGY MIGHT BE DEAD—TIME TO ADAPT. In this episode, Tyler Coon and Mike Reilly dive into what’s really happening across the short-term rental market in 2024... ...and where the smart money is moving. You’ll learn:Why low-end properties are disappearing (and what replaces them)How investors are multiplying profits through equity exitsWhat upgrades are actually producing 50%+ cash-on-cash returnsThe biggest mistake STR hosts make with property design and amenitiesWhy boutique cohosts and local managers are beating big-box operators The STR industry is consolidating, and only the best will survive. 05:30 – Luxury Dominance: The Future of Short-Term Rentals 08:30 – STR Consolidation: Why Only the Top 10% Will Thrive 11:00 – Strategic Renovation: High ROI From Over-Investing in Design 13:30 – Sleeping 30: Big Groups, Bigger Opportunity 16:00 – Building a Moat: Unique Amenities That Lock In Demand 18:30 – Recession-Proof Strategy: Why Luxury Still Wins in Downturns 20:30 – Equity Moves: Sell or Reinvest for Maximum Return 23:30 – Portfolio Power: Scaling with High-Performing Assets Get FREE Access to our Community and Weekly Trainings: group.strsecrets.com