The Future of GenAI Pricing: Monetization Strategies & SaaS Trends with James Wilton

Pricing in the world of Generative AI is still an open debate, with companies struggling to balance cost, value, and customer expectations. In this episode of Marketing Spark, pricing expert James Wilton, founder of Monevate and former McKinsey consultant, breaks down the challenges of monetizing AI-driven products.  We discuss why traditional SaaS pricing models fall short, the mistakes companies make when introducing AI-powered features, and why a hybrid subscription-usage model may be the best approach. James also shares insights from his new book, Capturing Value, and reveals how AI companies can stay competitive while maximizing revenue. Tune in for expert pricing strategies that can help SaaS and AI founders future-proof their monetization models.