Marketing Spark (The B2B SaaS Marketing Podcast)

In this episode of Marketing Spark, Mark Evans sits down with Ishveen Jolly, founder and CEO of OpenSponsorship, to explore how athlete sponsorship has been transformed by social media and digital platforms.  OpenSponsorship, a marketplace that connects brands with athletes, has helped democratize sponsorship deals, en

In this episode of Marketing Spark, Mark Evans sits down with seasoned marketer Linda Melone to explore how AI is transforming the marketing landscape.  Linda shares her personal journey, from transitioning out of the fitness industry into content writing and copywriting, to embracing AI tools like ChatGPT to streamlin

In this episode, I sit down with Dale Harrison to dive deep into one of the most critical—but often overlooked—aspects of customer success: onboarding.  We all know that a great first impression can make or break a relationship, and it's no different when bringing new customers on board. Dale shares his expert insights

In this episode of the Marketing Spark podcast, Mark Evans delves into the intense competition within the CRM market, highlighting the prominent players like HubSpot and Salesforce.  Mark talks to Jessica Andrews, Copper's VP of marketing, a smaller CRM company that has successfully distinguished itself through precise

In this episode of Marketing Spark, host Mark Evans talks with Jiaqi Pan, co-founder and CEO of Landbot, an AI-powered platform revolutionizing customer service.  Jiaqi shares Landbot’s journey from a B2C service to a leading B2B SaaS solution.  Topics include recognizing unsustainable business models, effective brand

In this episode of Marketing Spark, Mark Evans interviews Sam Dunning, a content marketing and SEO expert, to dissect the recent leaks about Google's search algorithm and the rise of AI-generated content. The conversation delves into the implications of these leaks, which reveal the ongoing importance of backlinks and