Marketing Spark (The B2B SaaS Marketing Podcast)

Is your B2B podcast ready for YouTube? In this episode of Marketing Spark, I’m joined by Sergey Ross and Joe Newton from Sway One, who created a report that analyzed 75+ B2B video podcasts to uncover what’s working, what’s not, and what the best shows are doing differently. We talk about why YouTube has become the top

After a decade building Sendoso into a category-defining platform for B2B gifting and direct mail, Braydan Young is back with a new venture—Slash Experts—that’s taking on one of SaaS marketing’s biggest challenges: converting traffic without relying on the tired “Book a Demo” CTA. In this episode, Braydan joins Mark Ev

In this episode of Marketing Spark, host Mark Evans sits down with Chris Silvestri, a conversion copywriting expert, to explore the art and science of crafting high-converting messages. They discuss the psychology behind effective copy, how to blend storytelling with data, and practical strategies B2B marketers can use

CMOs are under immense pressure to deliver fast results, prove ROI, and navigate an increasingly complex marketing landscape. In this episode of Marketing Spark, Mark Evans sits down with Jenny Sagstrom, founder and CEO of B2B creative agency Skona, to discuss the evolving role of the CMO, the rising importance of bran

Pricing in the world of Generative AI is still an open debate, with companies struggling to balance cost, value, and customer expectations. In this episode of Marketing Spark, pricing expert James Wilton, founder of Monevate and former McKinsey consultant, breaks down the challenges of monetizing AI-driven products.  W

In this episode of Marketing Spark, I sit down with Yael Morris to discuss why truly understanding your customers is the key to effective marketing and sales. We explore how deep customer insights drive better messaging, positioning, and product decisions—and why so many companies get it wrong. Yael shares real-world e