Marketing Spark (The B2B SaaS Marketing Podcast)

In this episode of Marketing Spark, Mark Evans sits down with Kirk Simpson, co-founder of Wave Accounting, which was sold to H&R Block for $537 million in 2019.  Kirk shares his journey from Wave's early days, detailing the inspiration behind the company and the challenges faced while growing it into a successful busin

In this episode of Marketing Spark, I chat with Mark Kofman, CEO of Parma—a minimalist CRM designed to simplify relationship management.  Amidst a sea of competitors in the CRM space, Parma stands out with its streamlined features: contacts, notes, reminders, and nothing more.  Mark Kofman discusses the strategic choic

In this episode of Marketing Spark, Blaine Mathieu, a seasoned CEO and marketing leader, shares his unique perspectives on the evolving relationship between CEOs and CMOs in the B2B SaaS industry.  He discusses the challenges of balancing short-term results with long-term brand building, fostering effective collaborati

In this episode of Marketing Spark, host Mark Evans sits down with Benji Hyam, co-founder of Grow and Convert, to explore the fast-changing content marketing landsscape. They explore the future of SEO, discussing how evolving algorithms and user behaviors shape strategies for visibility.  Benji shares his expertise on

Podcast Summary: Title: The Evolution of Podcasting: A Deep Dive with Zencastr's CEO Josh Nielsen In this episode of Marketing Spark,  Mark Evans talks with Zencastr's CEO, Josh Nielsen, about the dynamic world of podcasting.  Josh shares his journey from a software engineer with a passion for the startup ecosystem to

In this episode of the Marketing Spark podcast, Mark Evans sits down with Allyson Letteri to delve into the crucial role of strategic messaging and positioning for startups.  Allyson, the author of "Standout Startup," shares her extensive experience in helping startups navigate the complex landscape of product marketin