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Gee Ranasinha
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Gee Ranasinha

gee.co
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8 Interviews
Gee Ranasinha I've been in marketing for 25+ years, since the days of dial-up internet and AOL CDs. For the past 16 years I've been CEO of an award-winning marketing agency. Our clients include brands such as Sony Entertainment, Timberland, UNESCO, and Adobe. I also teach Marketing and Behavioral Science to final year MBAs at 2 business schools. So why do I want to be on your show? Simple: there are a ton of sharks and snake-oil sellers out there calling themselves 'marketers' but haven't a clue what they're doing. A business owner believes their BS, only to lose a ton of time and money once they find out nothing's working. If I can help a listener dodge a bullet, then I've won. I'm erudite, witty, opinionated, and occasionally controversial. I'm not looking to plug anything on your show. I don't have a podcast, book, product, or crappy eBook that I'm trying to sell behind a landing page. Sounds interesting? Then let's have a chat.

Gee Ranasinha's Interviews

Gee Ranasinha and Audrey Wiggins discussed the relevance of distinguishing between traditional and digital marketing and emphasized the importance of maintaining a professional relationship with clients. They also underscored the need for industry-wide awareness of linguistic and design issues. The discussion then shif

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Gee Ranasinha 08 Jan 2024 • EN

Avoiding Marketing Missteps with Gee Ranasinha

Join Cash Miller on 'Marketing Masters' as he hosts Gee Ranasinha of Kexino.com to explore the biggest marketing mistakes made by small businesses. They delve into the consequences of overlooking the importance of target audiences, neglecting online marketing, under-budgeting, relying solely on viral marketing, and not

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Gee Ranasinha 30 Oct 2023 • EN

The B2B Marketing Crisis: Gee Ranasinha

In this episode, Gee Ranasinha suggests that B2B marketing is in crisis because "effective" marketing is sidelined in favour of what he calls "efficient" marketing. He says much of marketing, which is nearly 100% tactical activities, isn't marketing but communications or promotions. As a result, marketing within the or

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George Torok & Gee Ranasinha 22 Sep 2022 • EN

Marketing is Broken: Gee Ranasinha

The Marketing crisis for small business and startups Beware of the trap of choosing efficiency over effectiveness Episode 113 (Gee is based in Strasbourg, France) In this conversation with Gee Ranasinha, we explore: Why marketing is broken and the resulting marketing crisis  Appreciating the value of differentiation an

43 min
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Stacy Jones & Gee Ranasinha 22 Sep 2022 • EN

The Biggest Mistakes Marketers Make

In this episode, Stacy and Gee Ranasinha who is the CEO of Kexino talk about why effective marketing today is in crisis. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on this topic: EP268: Turning Your Website And Socials Into Effective Tools with Wayne

47 min
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Rob Oliver & Gee Ranasinha 20 May 2022 • EN

Gee Renasinha: A Patient’s Perspective on Healthcare

This continues the Patient’s Perspective on Healthcare interview marathon. Gee Ranasinha is originally from the UK but joined the Perspectives on Healthcare podcast with Rob Oliver from France. He is number 2 of 137 interviews. You can learn more about Gee through the links below: Website: https://kexino.com Twitter: h

16 min
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