Gee Ranasinha and Audrey Wiggins discussed the relevance of distinguishing between traditional and digital marketing and emphasized the importance of maintaining a professional relationship with clients. They also underscored the need for industry-wide awareness of linguistic and design issues. The discussion then shif

Welcome to a new edition of the Famous Interviews with Joe Dimino series .. On this episode, we talk with Marketing Expert Gee Ranasinha .. He has been in marketing since the days of dial-up internet and AOL CDs. Today, he's the CEO of KEXINO, an award-winning marketing agency. Over the past 16 years KEXINO has helped

Join Cash Miller on 'Marketing Masters' as he hosts Gee Ranasinha of Kexino.com to explore the biggest marketing mistakes made by small businesses. They delve into the consequences of overlooking the importance of target audiences, neglecting online marketing, under-budgeting, relying solely on viral marketing, and not

In this episode, Gee Ranasinha suggests that B2B marketing is in crisis because "effective" marketing is sidelined in favour of what he calls "efficient" marketing. He says much of marketing, which is nearly 100% tactical activities, isn't marketing but communications or promotions. As a result, marketing within the or

The Marketing crisis for small business and startups Beware of the trap of choosing efficiency over effectiveness Episode 113 (Gee is based in Strasbourg, France) In this conversation with Gee Ranasinha, we explore: Why marketing is broken and the resulting marketing crisis  Appreciating the value of differentiation an

In this episode, Stacy and Gee Ranasinha who is the CEO of Kexino talk about why effective marketing today is in crisis. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on this topic: EP268: Turning Your Website And Socials Into Effective Tools with Wayne