The Four Questions that Kill Bad Differentiators (feat. The Rabbi, The Coffee Founder, and The Poison Ivy Guy)

Most founders don't know what their differentiator is. That's a problem. Today, we walk through two paths to help you find a differentiator strong enough to anchor a business. We also help you root out bad differentiators - the ones that'll just waste your time. There's also a story about a Rabbi's wisdom, a founder making decaf coffee, and a poison ivy company I'm obsessed with. Tacklebox - start your company before you quit your jobHow to Find Your WedgeHow to Use Landing Page Tests  00:30 Differentiator Intro 01:45 Rabbi Joke 05:15 Smooth Jazz 05:45 How to Find Your Differentiator 06:46 Path 1: Letting a Customer Tell You 11:41 Path 2: Four Questions to Pick Your Differentiator 19:32 How to Test Differentiators 21:00 The Reality of Differentiators (Downer) 22:16 The End - Taking Yourself Seriously