The First Customer - What Most Startups Miss About Lead Gen with Founder and CEO Bert TerHart

In this episode, I was lucky enough to interview Bert TerHart, CEO and Founder of LeadBrain AI.  Bert shares how his upbringing in a small Canadian town and the work ethic of his entrepreneurial father shaped his approach to business. From surveying frozen land with his dad on holidays to founding three companies in the tech and healthcare sectors, Bert emphasizes the importance of deep customer commitment and understanding your niche. He recounts his journey from System Modal Software to NextGen SEO, and now LeadBrain AI—each venture building on a foundation of domain knowledge and strong client relationships in the medical field. Bert explains that LeadBrain AI succeeds by cutting through the noise in the saturated lead generation and AI space through hyper-specific targeting and thoughtful application of technology. Rather than relying on generic AI-generated content, his team crafts detailed prompts to define customer profiles and tailor messaging with human oversight. He underscores that effective marketing and sustained impact stem from knowing your audience, telling a compelling story, and sticking with what you know—even when it gets boring.  Hear how Bert TerHart leans into his own story and encourages entrepreneurs to do the same: care deeply about your niche, stay persistent, and build something meaningful—on this episode of The First Customer! Guest Info: LeadBrainAI https://leadbrain.ai/ Bert TerHart"s LinkedIn https://www.linkedin.com/in/bertterhart/ Connect with Jay on LinkedIn https://www.linkedin.com/in/jayaigner/ The First Customer Youtube Channel https://www.youtube.com/@thefirstcustomerpodcast The First Customer podcast website https://www.firstcustomerpodcast.com Follow The First Customer on LinkedIn http://www.linkedin.com/company/the-first-customer-podcast/