The First Customer - Turning Wearable Noise Into Boardroom Gold with ROOK Founder Marco Benitez

In this episode, I was lucky enough to interview Marco Benitez, CEO and founder of ROOK, a company revolutionizing how wearable health data is integrated and used. Marco opens up about his entrepreneurial journey, from growing up in Mexico to moving his family to the U.S. to pursue bigger opportunities. He reflects on how his first startup shaped his path, how COVID-19 became the catalyst for ROOK’s pivot, and the game-changing moment when their very first insurance client validated their API solution. Marco shares how Rook enables insurance companies, digital health platforms, and remote patient monitoring providers to seamlessly access data from over 300 wearables through a single API. By standardizing and harmonizing this information, ROOK helps organizations unlock clean, structured insights without the hassle of building multiple integrations. A self-proclaimed wearable geek, Marco also talks about his personal favorites, from Ōura to Whoop to Apple Watch, and how lifestyle shapes the value these devices provide. Be inspired by Marco"s story, a candid look at resilience, innovation, and the drive to build something bigger than yourself in this episode of The First Customer! Guest Info: ROOK https://www.tryrook.io Marco Benitez"s LinkedIn https://www.linkedin.com/in/marcobzg/ Connect with Jay on LinkedIn https://www.linkedin.com/in/jayaigner/ The First Customer Youtube Channel https://www.youtube.com/@thefirstcustomerpodcast The First Customer podcast website https://www.firstcustomerpodcast.com Follow The First Customer on LinkedIn http://www.linkedin.com/company/the-first-customer-podcast/