The First Customer - The Hidden Dynamics That Make Communities Thrive with CEO Rob Wenger

In this episode, I was lucky enough to interview Rob Wenger, CEO and founder of Higher Logic. Rob shares how Higher Logic evolved from a LinkedIn-style networking idea into a powerful engagement platform serving over 3,000 clients worldwide. With a focus on professional communities—ranging from doctors and accountants to global corporations—Rob explains how the right mix of purpose, participation, and leadership can shape thriving ecosystems that deliver real value for members and organizations alike. Rob also reflects on his 17-year journey growing Higher Logic, offering insights into what makes communities flourish—or fade. From discovering that participation percentages remain surprisingly steady across professions to witnessing how one quirky question in a CPA forum sparked explosive engagement, Rob emphasizes the unpredictable yet rewarding nature of community building. He also discusses the role of leadership, moderation, and AI in sustaining engagement, and shares how his entrepreneurial roots and early observations of LinkedIn’s limitations inspired him to create a space where professionals could connect, learn, and grow together. Be inspired by Rob Wenger’s journey of building lasting connections and shaping communities in this episode of The First Customer! Guest Info: Higher Logic http://www.higherlogic.com Rob Wenger"s LinkedIn https://www.linkedin.com/in/robwenger/ Connect with Jay on LinkedIn https://www.linkedin.com/in/jayaigner/ The First Customer Youtube Channel https://www.youtube.com/@thefirstcustomerpodcast The First Customer podcast website https://www.firstcustomerpodcast.com Follow The First Customer on LinkedIn http://www.linkedin.com/company/the-first-customer-podcast/