The First Customer - Scaling Internal Talent and Building from Within with CEO Bridgette Ferraro

In this episode, I was lucky enough to interview Bridgette Ferraro, CEO of iCopy Legal. Bridgette shares her unexpected journey from studying human services at Purdue to leading a legal document retrieval company. She recounts how a bold consulting pitch turned into a long-term leadership role, where she embraced the challenge of scaling a traditional, service-first business into a tech-enabled powerhouse. Bridgette emphasizes the importance of asking questions, understanding internal processes, and empowering her team through thoughtful operational changes like an extra week off. Bridgette also reflects on building her personal brand alongside iCopy’s evolution. Known for her blue nail polish and vibrant personality, she connects authentically on platforms like LinkedIn by sharing her story as a CEO mom and first-gen college grad. She discusses the strategic decision to grow internal talent, notably promoting her COO from within, while also tapping into outside consultants to guide their next phase of growth.  Join Bridgette Ferraro as she champions a people-first mindset and cuts through the AI noise with real, purposeful innovation in this episode of The First Customer! Guest Info: iCopy Legal https://icopylegal.com/ Bridgette Ferraro"s LinkedIn https://www.linkedin.com/in/bridgette-ferraro-94a7773b/ Connect with Jay on LinkedIn https://www.linkedin.com/in/jayaigner/ The First Customer Youtube Channel https://www.youtube.com/@thefirstcustomerpodcast The First Customer podcast website https://www.firstcustomerpodcast.com Follow The First Customer on LinkedIn http://www.linkedin.com/company/the-first-customer-podcast/