The First Customer - How To Drive Impactful SEO and Conversion Strategies with CEO Dave Schneider

In this episode, I was lucky enough to interview Dave Schneider, the CEO of Shortlist.io. Dave shares his upbringing in Ashland, Massachusetts, a small town where entrepreneurship was not encouraged. He explains how his early life and family background led him toward a more traditional career path, but eventually, after working a corporate job, he shifted to a more nomadic lifestyle with his wife. They started a travel blog that eventually turned into a client service business, introducing travel bloggers to agencies in exchange for commissions. This business experience laid the groundwork for his ventures into entrepreneurship and SEO. Dave delves into how Shortlist.io, a marketing agency focused on SEO and link-building, was born out of his desire to create a sustainable service business that could fuel future software projects. He describes how he partnered with a business development expert to grow the company, leveraging outbound marketing strategies like email campaigns. However, he acknowledges the challenges posed by changes in the industry and the decreasing effectiveness of email outreach. In response, Dave has adapted by increasing his involvement in in-person networking, launching the Philly Tech Entrepreneurs group to foster community connections and push his business forward despite the shifting landscape. Join us as we navigate the world of digital strategy and growth, inspired by Dave Schneider"s remarkable insights in this episode of The First Customer! Guest Info: Shortlist http://www.shortlist.io Dave Schneider"s LinkedIn https://www.linkedin.com/in/dave-schneider-8a693115/ Connect with Jay on LinkedIn https://www.linkedin.com/in/jayaigner/ The First Customer Youtube Channel https://www.youtube.com/@thefirstcustomerpodcast The First Customer podcast website https://www.firstcustomerpodcast.com Follow The First Customer on LinkedIn http://www.linkedin.com/company/the-first-customer-podcast/