The First Customer - How To Ace Your Business Strategy with Co-Founder Andrew Watson

In this episode, I was lucky enough to interview Andrew Watson, Co-Founder of Igloo Media. Andrew recounts his upbringing in Italy and England, and how his initial aspirations as a tennis player eventually led him to entrepreneurship in the U.S. He describes his collegiate tennis career, where he honed his competitive spirit, which later translated into valuable skills in the business world. Andrew emphasizes how the discipline and resilience learned through sports have been instrumental in his approach to business, particularly in setting high standards and maintaining a competitive edge. Andrew also delves into his experience co-founding EBC, an electric boarding company that grew rapidly during the COVID-19 pandemic, and later selling it to Agora Brands. This venture, driven by his and his co-founders’ desire to finance their tennis careers, unexpectedly took off as demand for outdoor activities surged during lockdowns. Following the sale of EBC, Andrew and his co-founder Alex launched Igloo Media, a marketing agency that helps direct-to-consumer brands with advertising, SEO, and site design. He highlights the benefits of having a co-founder, such as dividing responsibilities and leveraging complementary skills, and reflects on the value of building businesses alongside trusted partners. Let"s explore how Andrew Watson"s passion for sports and a knack for e-commerce led to unexpected business successes in this engaging episode of The First Customer! Guest Info: Igloo Media www.igloomedia.co Andrew Watson"s LinkedIn https://www.linkedin.com/in/andrew-watson-91b25b252/ Connect with Jay on LinkedIn https://www.linkedin.com/in/jayaigner/ The First Customer Youtube Channel https://www.youtube.com/@thefirstcustomerpodcast The First Customer podcast website https://www.firstcustomerpodcast.com Follow The First Customer on LinkedIn http://www.linkedin.com/company/the-first-customer-podcast/