The First Customer - How Dissatisfaction Can Fuel Business Growth with Founder Christian Espinosa

In this episode, I was lucky enough to interview Christian Espinosa, founder and CEO of Blue Goat Cyber. Christian shares his experience of growing up in poverty with an unstable home life, seeking structure in the Air Force, and eventually transitioning from a successful freelancing career to launching his first company, Alpine Security. Christian explains that boredom and the desire for growth pushed him to scale his business, which involved convincing long-time clients to trust his growing team. Despite early challenges, he successfully built and sold Alpine to Cerberus Sentinel during the pandemic—a decision driven by burnout and what he felt were signs from the universe. After the sale, a serious health scare prompted Christian to reassess his path. Recovering from blood clots and reflecting on how a medical device saved his life, he founded Blue Goat Cyber with a mission to secure medical technologies. Drawing on earlier industry experience, he strategically niched the company to focus on medical device cybersecurity, guided by FDA mandates and a clear understanding of the market’s pain points. Christian talks about reactivating old contacts, leveraging past partnerships, and using tools like StoryBrand to refine messaging and positioning. Discover Christian Espinosa"s story of resilience, reinvention, and finding purpose in solving critical problems that matter in this episode of The First Customer! Guest Info: Blue Goat Cyber https://bluegoatcyber.com Christian Espinosa"s LinkedIn https://www.linkedin.com/in/christianespinosa/ Connect with Jay on LinkedIn https://www.linkedin.com/in/jayaigner/ The First Customer Youtube Channel https://www.youtube.com/@thefirstcustomerpodcast The First Customer podcast website https://www.firstcustomerpodcast.com Follow The First Customer on LinkedIn http://www.linkedin.com/company/the-first-customer-podcast/