The First Customer - Embracing Open-Mindedness and Independence with CEO Tatsiana Kirimava

In this episode, I was lucky enough to interview Tatsiana Kirimava, CEO and co-founder of Orangesoft. Tatsiana shares that she grew up in various countries, including Poland, Belarus, and the U.S. She attributes her open-mindedness and independence to her parents, who encouraged her to make her own decisions. She highlights her ability to communicate effectively and build networks as essential skills she honed throughout her life. Her passion for technology from a young age naturally led her to create Orangesoft, which started as a mobile app development company and has now evolved into a specialized custom software development firm focusing on healthcare and AI. Tatsiana discusses the company"s journey toward niching down and the importance of establishing expertise in a specific industry. While Orangesoft originally served a broad range of clients, Tatsiana realized that specializing in healthcare allowed them to provide higher-quality services and differentiate themselves from the competition. She explains how the company"s marketing strategy is now heavily focused on content marketing, attending conferences, and building its reputation as experts in the healthcare and AI fields.  Discover how Tatsiana Kirimava"s creative vision and dedication shaped her path to impactful consulting in this episode of The First Customer!  Guest Info: Orangesoft http://www.orangesoft.co Tatsiana Kirimava"s LinkedIn https://www.linkedin.com/in/tatsianakirimava/ Connect with Jay on LinkedIn https://www.linkedin.com/in/jayaigner/ The First Customer Youtube Channel https://www.youtube.com/@thefirstcustomerpodcast The First Customer podcast website https://www.firstcustomerpodcast.com Follow The First Customer on LinkedIn http://www.linkedin.com/company/the-first-customer-podcast/