The Dynamic B2B Duo: Marketing & Ops – Why Collaboration Wins

Tired of marketing and ops teams working in silos? In today's dynamic B2B landscape, the synergy between marketing and operations is no longer nice to have – it's a necessity. When these teams align, magic happens: leads convert faster, budgets are optimized, and marketing's impact resonates across the entire organization. Join Orum's Rebecca Rissinger (Marketing Operations Manager) and Justin Van Nostrand (Demand Marketing Manager—growth) for a discussion with Steffen Hedebrandt that will reveal the secrets to building this powerful partnership. You'll Discover: 1. Break Down Silos: - Practical tips for seamless communication. - Aligning on shared goals and KPIs. 2. Drive Data-Driven Decisions: - Creating a unified data language. - Leveraging data for optimal campaign performance. 3. Optimize Lead Management: - Improving lead handoff & conversion rates. - Aligning teams for better lead qualification. 4. Collaboratively Plan & Budget: - Developing a joint approach to marketing initiatives. - Maximizing ROI through aligned budgeting. 5. Communicate Marketing's Value: - Translating metrics into business outcomes. - Building internal buy-in and understanding. 5. Future of Collaboration: - Insights into AI and tech transformation. Don't miss this opportunity to learn from Orum’s experts and transform your marketing and ops teams into a true power couple. Discover why collaboration isn't just a buzzword – it's the key to winning in today's competitive B2B landscape. Follow Rebecca Rissinger on LinkedIn: https://www.linkedin.com/in/rebeccarissinger/ Follow Justin Van Nostrand on LinkedIn: https://www.linkedin.com/in/justinvannostrand/  Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io