Marketing Your Expert Identity with Michelle Mazur

Expertise is often undervalued in today's online culture, especially when the coaching industry deems anyone an expert who is "two steps ahead" of their client, but Dr. Michelle Mazur is determined to change that. With a Ph.D. in communication, and a brilliant framework called "The Three Word Rebellion", author, speaker, podcaster, and messaging consultant, Michelle Mazur has a lot to say about expertise, the anti-expert bias that is flooding the internet with cookie-cutter programs, short-sighted advice and leaving people feeling duped.  If you are a legitimate expert, chances are you think you suck at marketing and don't know how to stand out from the crowd without feeling like a sleazeball about how to help clients who value what you have to offer to find you and hire you. So, Michelle and I are here to break it down, like this: The importance of owning your expertise in your messaging and marketing.The rewards and benefits of working with experts to create tailor-made solutions.Face the marketing challenges experienced by experts and skilled professionals.Streamline your marketing efforts by doing more with less.Accelerate your success by forging alliances with fellow experts Meet Dr. Michelle Mazur Say hello to Michelle Mazur, an accomplished expert in marketing and messaging for entrepreneurs. She's also the founder of the Expert Up Club, a supportive community that encourages experts to embrace and showcase their skills and I jumped at the chance to become a founding member. Connect with Michelle Mazur beyond this episode: Visit Michelle's website to find her book, podcast, and more: https://drmichellemazur.com/ Take Michelle's marketing assessment: https://bit.ly/3IygH1z Follow Michelle on Linked In: https://www.linkedin.com/in/drmichellemazur/ If you remember one thing from this episode make it this:  During the interview, Michelle pointed out that claiming one's expertise is an identity issue. Gaining confidence and a sense of control when it comes to owning and marketing one's expertise can be challenging for many entrepreneurs, especially when they face insecurities and potential backlash from the anti-expert community. Mic Drop Moment:   “The kind of people who sit around thinking about how to market themselves are not the type of people who develop these exquisite expertises.” Michael Lewis, author of Moneyball  & Host of the Against the Rules Podcast.   Are you an expert who is ready to take your business from one of many to stand out and sought-after?  Then it’s time to work with me on my 12-week 1:1 program, The Boss Up Breakthrough. Taking the first step is easy, just schedule a free 30-minute consultation right here:  https://bit.ly/3qrJ9YQ My favorite place to connect online is Linked In, click here to subscribe to my LinkedIn newsletter: https://bit.ly/3MAalSp