Playing the Long Game in Business with Sandra Scaiano

Sandra Scaiano is a web designer and brand strategist for female entrepreneurs. After a 20-year corporate career, she created a business that brings her joy and allows her to be present for her family and partner with clients who become raving fans and long-time friends.  While many business strategists try to sell you on their "proven system",  Sandra brings out the brilliance in each of her clients and helps them create and amplify their unique brand voice so they stand out and shine.  When it comes to client attraction, it’s not about doing things better, it’s about being the singular choice for your just right clients.  To do that, you need to lean into what makes you special, and that’s where Sandra comes in.  Sandra and I connected through an online community of female business owners and I was immediately attracted to her message of playing the long game.  The majority of business strategists and coaches are preaching overnight success stories, but don’t reveal that their “proven process” has a 3% success rate.  For the other 97% (you and me and everyone else…) the long game is the game.  We need to have the patience to try new things, start before we are ready, trust our instincts, and dance with failure.  Over time, and through grit, determination, and resilience, we succeed.  When you infuse joy into your business and learn to love the process, not just strive for the results, you have a business that is purpose-filled and profitable.    Mic drop moment:  "I have a front-row seat to the back end of people's businesses."   Highlights from this exciting interview: Creativity + strategy allows you to be your most authentic selfPlanning  & strategy = consistent resultsDon't crowdsource your business decisions to FB groups!Playing the long game is fun when you infuse joy into your business  Want to connect with our guest, Sandra Scaiano? Website: https://sandrasky.com/ Podcast: https://sandrasky.com/podcast/ Instagram: https://www.instagram.com/sandrascai/ Sandra and I both work with female solopreneurs who have an online presence. One of the things our clients have in common is that in spite of our effort, there is often a gap between where they are and where they want to be in their business.   Does this apply to you and do you know the cause?  Take this quiz and get your personalized result, and what to do about it!  What’s Holding You Back? https://bit.ly/obstaclesquiz It’s 4th Quarter, ladies.  Do you know where your business is going to end up for the year?  For many solopreneurs, the last quarter of the year can feel like a scramble…throw together a Black Friday special, discount your fees because potential clients are thinking about their holiday budget, or just hunker down, serve your existing clients and try to reduce costs for the rest of the year?  There is nothing wrong with doing any of these things, but they are tactics, not a strategy, and tactics might produce results, but it’s a crap shoot.   I am taking a one-week break during the month of December to spend with my adult children, but I am taking on a limited number of 1:1...